Behind the Scenes with Ralph Jodice: Driving Global PR for XREAL

Setting the Stage

As CES 2025 approaches, we’re continuing our series of interviews with XREAL’s leadership team. These individuals are at the helm of innovation, creativity, and strategy, shaping the future of augmented reality and spatial computing.Today, we’re spotlighting Ralph Jodice, Head of Global Public Relations at XREAL. Ralph has been at the forefront of XREAL’s PR and marketing efforts, building brand recognition and sharing XREAL’s story with customers, partners, and the press. Known for his exceptional people skills and ability to connect with anyone, Ralph is a vibrant force within the team, constantly pushing XREAL’s message to new heights.

Question: Who are you, and what do you do at XREAL? 

Ralph Jodice: I’m Ralph and for about 15 months now I've served as XREAL’s Head of Global Public Relations. In my role, I look after all things PR and Marketing for the US and Europe. This includes how we show up for customers and partners as a brand, how we tell our story, how we work with press and content creators, among other PR and Marketing-related functions. It’s a newer focus area for us, and we have room to improve, but it’s a super fun place to play. You could find me at XREAL events around the world in 2024 loudly wearing a red suit, the XREAL color of the year, and I’m excited about a fun change coming in 2025 starting with CES!

Question: What is, in your opinion, the most exciting development from this year (2024)?

Ralph Jodice: For me, it’s got to be big tech companies homing in on AR glasses as the future. XREAL’s been in the AR glasses game since 2017, we remain the market leader and we’re unwavering in this space, but it was exciting to see in 2024 big tech players invest in AR. Big tech firms are coming to the AR glasses space in the year ahead, and like I’ve always said, the ones who will succeed are the ones who partner with XREAL!

Question: In your role, what are you bringing to CES 2025?

Ralph Jodice: A big loud mascot! A big part of PR and Marketing is attention, recognition, and participation. With that in mind, I’m bringing demos, demos, demos! Anytime you see me, anywhere at CES, I’ll be demoing. I’ll always have the latest XREAL glasses ready to go because I want everyone to know first-hand why these are the best. ...and did I mention the new suit?

Question: What’s your favorite XREAL device of all time?

Ralph Jodice: XREAL One Pro is inspiringly good. It’s easily the XREAL device that impresses me the most, and it’s definitely my favorite pair of glasses of all time. That said, I’m a power-user of XREAL Beam Pro. It really is the ultimate AR hub in your pocket, and I really love the NebulaOS AR space the team has created. I predict Beam Pro will be looked back on as the inspiration for a wave of new devices coming next.

Question: What’s something outside of the XREAL booth that you’re hoping to see or learn more about at CES 2025? 

Ralph Jodice: I love anything new for gaming. If there’s a new handheld gaming console, I need it! When I’m not in the XREAL booth, I’ll be roaming around looking for the latest gaming tech… and testing it out with my XREAL One Pro glasses to play on the biggest virtual screen possible!

Ralph's favorite XREAL device, the XREAL One Pro, is now available for preorder on xreal.com.

Ralph’s exceptional communication skills and strategic vision are at the heart of XREAL’s PR and marketing success. His focus on building relationships, crafting compelling narratives, and fostering brand recognition continues to strengthen XREAL as the leader in the AR glasses space.

Want to connect with us at CES 2025? Fill out the link, and we’ll be in touch: